Careers
Lifecycle Marketing Manager
The role
At Lumion, we don’t just build industry-leading 3D rendering software—we craft meaningful customer journeys that inspire, engage, and retain. We're looking for an experienced and customer-centric Lifecycle Marketing Manager to help us shape and scale an insight-driven marketing engine.
If you're passionate about creating data-informed, personalized experiences across global markets, this is your opportunity to lead a high-impact function at the core of our customer growth strategy.
As our Lifecycle Marketing Manager, you’ll take full ownership of lifecycle strategy and execution—from onboarding and activation to re-engagement and retention. You’ll work closely with teams across Demand Gen, Product, Sales, and Customer Success to create a seamless customer journey across the US, UK, ANZ, and EU regions.
Your work will directly influence CLTV, churn, product adoption, and brand advocacy. You’ll have the autonomy to build systems, run experiments, and scale successful programs globally.
Key responsibilities
Map and own the entire customer journey, from first touch to loyal customer
Design and execute multi-channel lifecycle campaigns (email, in-app, push, etc.)
Build onboarding flows that accelerate time-to-value and product adoption
Use behavioral and demographic data for precise segmentation and personalization
Optimize customer engagement and retention through data-driven experimentation
Track and report on KPIs like CAC, CLTV, churn, and product usage
Localize lifecycle initiatives for diverse global markets
Manage HubSpot workflows, scoring, segmentation, and data hygiene
Ensure compliance with GDPR and regional data privacy regulations
What you bring to the table
5+ years in lifecycle, CRM, or customer marketing (preferably in SaaS)
Proficiency in HubSpot or equivalent tools (e.g., Marketo, Pardot)
Strong grasp of funnel optimization, behavioral triggers, and segmentation strategy
Experience running global lifecycle campaigns with localized content
Strong analytical mindset with the ability to track and optimise KPIs, including CAC, CLTV, churn, product adoption, and retention
A performance-oriented approach: success in this role will be measured on trial activation, retention, and CLTV growth
Collaborative spirit with strong communication and stakeholder alignment skills
What we offer
Shape lifecycle strategy at a global scale with direct visibility and impact
Direct impact on a high-growth company
Flexible hybrid working with a kind, values-driven global team
30 vacation days, 20 workation days, competitive salary, and a supportive culture
On-site perks: Daily lunch and office gym
How to apply
Inspired to create exceptional customer journeys? Let’s talk. Apply now and help us build lasting connections with architects around the world.
To apply, please send your CV and a cover letter to: [email protected].
Friendly note: please do not make use of this vacancy as an acquisition opportunity.