Innovative expression: Gemma Galeno's journey with Lumion
How the architect continues paving her own way in the industry
Texas by Gemma GalenoMeet Gemma
Gemma Galeno is an innovative architect whose journey has taken her projects from Amsterdam to Bali. With a passion for transforming spaces, Gemma has mastered the art of merging traditional design with Lumion. Her work embodies the spirit of modern architecture, where sustainability and artistic expression go hand in hand.
In our interview, Gemma opens up about her exhilarating freelance journey, sharing the triumphs and challenges of self-employment in the industry and what has made her stick with Lumion since day one. Keep reading to discover how she balances doing it all while succeeding at groundbreaking projects.
Cloud 9 by Gemma Galeno
To start, could you tell us a bit about your journey as an architect?
Gemma: I began studying architecture in 2012, and my journey took an exciting turn shortly after when I first heard about Lumion. I’ve been working with the software ever since—even back when it was still quite new. It quickly became a key part of my design process, and I use it almost every day to explore ideas and share renders with clients.
Interior Lobby - design and client Zecc Architects, render by Gemma Galeno
Reflecting on your academic background, how has it shaped your work and approach to architecture?
Gemma: I earned my Bachelor’s in Building Engineering at Eindhoven University of Technology and then completed my Master’s in Delft, specializing in sustainable transformations and heritage renovations.
That academic foundation instilled in me a deep respect for both modern technology and sustainable practices. It’s influenced my approach to design, allowing me to explore innovative and disruptive methods all while respecting traditional architectural principles. Combining a future outlook with how things used to be is something I try to balance in my work.
Falck - client DSTRCT, design and render by Gemma Galeno
How did you initially discover Lumion, and what made it stick with you?
Gemma: I first discovered Lumion during my first years of university when someone showed me his project on Lumion, I fell in love with the program and wanted it immediately! I’ve been working with it ever since—even back when it was still quite new. What continues to impress me about the software is how fast and efficient the tool is, ideal for visualizing and iterating projects in real time.
The user interface is incredibly intuitive. Other rendering programs can be a real pain to learn, and they often require a significant time investment before you see results. But with Lumion, everything is so user-friendly and fast. I can just quickly assess the atmosphere of a scene. That unmatched intuitiveness and simplicity is why I’ve been using it for so long.
Solitaire - client and design by Zecc architects, render by Gemma Galeno
That’s fantastic. Can you walk us through your workflow, using one of your recent projects as an example?
Gemma: A sweet couple reached out to me via Instagram— they wanted to build a sustainable private space in Senegal. Their creative director had already prepared an inspiring mood board that perfectly aligned with my style. I started by sketching in 3D because it helps me understand space better, then quickly moved those sketches into Lumion. With Lumion, I could assign preliminary materials, check lighting, and even take some test shots to gauge the overall vibe and feel. This process has become much more efficient than waiting until the end of a project to create final renders.
It sounds like Lumion helps you at every stage of design, not just in rendering. Do you always use it throughout your workflow?
Gemma: I absolutely do. In the past, renders would often only be produced at the end of a project because they took so long and that was the status quo of the design process. Lumion changed that for me, as I can render early and iteratively, which helps me make decisions as I go. From early sketches to refined design proposals, it's there for me.
Falck - client DSTRCT, design and render by Gemma Galeno
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Shifting gears a bit, can you talk about some challenges you’ve encountered along the way and how your process has evolved?
Gemma: Early on, I was so driven by my passion for architecture and creation that I was working from 9 AM until midnight—which eventually led to burnout. This happens to many architects. Then, during COVID, I pivoted to freelancing to focus on what I love with the aim to not overextend myself this time. I also started integrating AI into my process. I now combine renders with AI-generated images, sometimes even creating collages in Photoshop to better capture the mood of a space. This blend of traditional rendering and AI has been incredibly liberating and efficient for me.
Gemma Galeno
Architect
From early sketches to refined design proposals, Lumion is there for me at every stage.
How has the self-employed experience been for you as an architect? Many might find themselves on a similar journey.
Gemma: There are ups and downs, of course. Last year, I had many projects that needed to be crystallized, with a lot of them happening at the same time, so nothing was a definitive “yes.” This year, I’m hopeful that these projects will solidify into real contracts. Once that happens, I’ll need to scale up because I simply can’t handle the workload alone. For projects outside the Netherlands, I’ve developed a system where I partner with local technical architectural studios. They help me navigate complexities like local legislation and permits.
Essentially, I’m the creative director in the initial design phases, then I bring in a local technical architect during the definitive phase. This setup lets me manage multiple projects worldwide—even without a full in-house team. Here in the Netherlands, I work closely with my partner, who focuses on tangible design aspects while I handle the rest.
Visual Pleasure by Gemma Galeno
How has juggling all these roles impacted your work as a self-employed architect?
Gemma: It's been a fascinating ride. I’m not only responsible for designing and creating drawings, but I’m also handling client contracts, dealing with legal matters, and managing communications—all while working from home. It’s been a steep learning curve. I really feel the need for an office manager, but for now, I’m doing it all. This is the reality of many freelance architects.
Do you also have a preference for certain types of projects over the others?
Gemma: Definitely. I really enjoy transformation projects—like converting old garages in Amsterdam into luxurious apartments or reimagining monuments and heritage structures with a sustainable twist. There have been so many projects where I get to combine my passion for design with sustainable methods.
Rietkamers - client and design by Zecc architects, render by Gemma Galeno
Gemma Galeno
Architect
The unmatched intuitiveness and simplicity is why I've been using Lumion for so long.
Looking ahead, what’s your vision for the future of architecture? Are there trends you’re excited about?
Gemma: I’m very intrigued by the integration of AI into our workflows. It’s reminiscent of when new CAD and 3D rendering programs first disrupted traditional workflows, and people were against them, but eventually have grown to love and use them. Although many are initially resistant to change, I see these technologies as ultimately easing our work. I’m also really encouraged by the growing emphasis on sustainability. More architects and clients are demanding sustainable solutions now, and I’m hopeful this trend will continue and even become the new baseline.
SENEGAL - Biophilic village - design and renders by Gemma Galeno
What advice would you give to younger architects, especially as they start out?
Gemma: YouTube is an incredible teacher. I’d advise them to start with SketchUp and Lumion since these tools have been invaluable for me. For anyone who thinks visually, integrating a 3D model early in your design phase is crucial— it helps you understand space, light, and materials in a very intuitive way. Also, while gaining experience at different firms is important, nothing compares to being thrown in at the deep end. It’s stressful, but you learn incredibly fast. And most importantly, find a mentor who can guide you through the real-world challenges that aren’t taught in university.
Solitaire - design and client Zecc Architects, render by Gemma Galeno
Do you think the future of architecture is leaning more toward project-based employment?
Gemma: There’s definitely a growing trend toward self-employment, and I appreciate the freedom of being your own boss. However, larger projects often require the collective expertise of a team, so there will always be a place for big firms. Personally, I’m considering starting my own firm soon—it seems like a natural progression, especially as I get more projects. It’s all about balance; self-employment works when you have a steady stream of projects, but for very complex ventures, collaboration is key.
SENEGAL - Biophilic Village
Your creative companion
SENEGAL - Biophilic Village
As architecture continues to evolve, creative architects like Gemma Galeno are proving that creativity and technology go hand in hand. Lumion has been an essential part of her workflow, allowing her to visualize and refine designs in real time, making the creative process more dynamic.
If you’re ready to take your architectural visualization to the next level, why not experience Lumion for yourself? Get a 14-day free trial today and see how Lumion can revolutionize the way you present and develop your projects.
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